Developing
Tomorrow's Leaders,
Today!

Carve your niche in the food industry by creating a restaurant or food service company! Explore various restaurant service styles, cuisine, and consumers. Research an ideal location; collaborate on a pricing strategy and hiring requirements; decide upon a theme, and design your décor. Strategize on marketing and advertising campaigns, as well as daily and seasonal promotions. Collaborate with your team to build a unique brand for your eatery and create a business plan and marketing strategy that will set you apart from your competition.

You’ve got your BIG idea, now it is time to communicate it to the world. Create a value proposition for your product or service that sets you apart from others in the market place. Study some of the most popular advertising campaigns of all time and what made them successful. Explore the pervasiveness of ads in our lives and discover how to communicate your product through the power of words and images. Create a marketing plan, persuasive sales pitch and multimedia advertising campaign including print, web, social media, and/or TV to promote your product or service.