Introducing Max Joy! 

The phrase “MAX JOY” refers to the strong desire to live and thrive in life. It’s used to talk about people who absolutely love life.

Living the MAX JOY lifestyle is an ideology, an attitude, a way of life. For more than 41 years, ESF has been grounded with individuals who are dedicated to maximizing their own enjoyment as well as other people’s enjoyment in everyday life.

Living the MAX JOY lifestyle is not about wanting more joy in your life, it is about living the life you always imagined one memory at a time. It’s a high quality experience, moment, or person that sparkles and shines.

We enlisted the help of award winning artist Stormyfuego, who spent a lot of time and worked very hard to create a design for us that not only looks good but evokes an emotional response of what MAX JOY means to us.

“Stormyfuego struck a chord for us on so many different levels and this exciting design is way above the ordinary and run of the mill design”, says ESF Executive Director Michael Rouse.

In this issue of The Insider, Meet the Women of ESF that power our potential and fuel our future. They each have shared a word or phrase that describes their MAX JOY. What is your MAX JOY?

Meet the New Women of ESF: Welcome to the Team!

Brooke Barron

Position at ESF: Pro Team Sports Camps Customer Engagement Representative 
Fun Fact: I am a former Phillies Ballgirl.
Favorite Camp Tradition: Making new friends! 
Female Role Model: My female role model is my mom, Denise. Throughout my life, she made everything look so easy and still does. She has always been my voice of reason, my shoulder to cry on, and the person I can always go to for a good laugh. She always made sure my sister and I grew up to be strong women. 
Hobbies: My hobbies outside of work are learning how to do calligraphy and hanging out with my nephews and niece.
Superpower I Wish I had: I wish I could read minds! 

Ashley Smink

Position at ESF: Customer Engagement Representative 
Fun Fact: I have two dogs, a lab named Mabel and a great dane named Mac.
Favorite Camp Tradition: Watching the campers grow throughout the years. 
Female Role Model: Caroline Doty because she inspired me during my basketball career. I would watch her games, tapes, study how she worked out just so I could be a better player myself. She also taught me that an injury is a minor setback and a major comeback!
Hobbies: Coaching basketball and going to the gym.
Superpower I Wish I had: I would say teleporting. To be able to snap my fingers and go places seems awesome. Imagine waking up one day in Philadelphia, snapping your fingers and waking up in Disney World the next day!

Roxana (Roxy) DeSandies

Roxy isn’t new to ESF, but was recently promoted from Admissions to Talent Operations! 

Position at ESF: Talent Acquisition Recruiter
Fun Fact: I was a club DJ in Philadelphia for over 10 years.
Favorite Camp Tradition: All water sports and activities! 
Female Role Model: I am grateful to have several female role models that inspire me for different reasons like their resilience, compassion, authenticity, and sense of humor.
Hobbies: Practicing Reiki energy healing, dancing, cooking, and enjoying life with people I love.
Superpower I Wish I had: Without a doubt, flying!

Stephanie Hofstetter

Position at ESF: Pro Team Sports Camps Marketing Specialist
Fun Fact: I was asked to leave the Al Alberts Showcase for knocking over a set piece when I was a kid.
Favorite Camp Tradition: Meeting new friends.
Female Role Model: Too many to choose from. Any woman who helped break down barriers and go for what she wanted regardless of what anyone else thought.
Hobbies: Improv and field hockey.
Superpower I Wish I had: To go back in time and visit people from the past. 

Flora Chen

Position at ESF: Director of Technology
Fun Fact: I’m a swag maniac. There are times I wear so many different types of swag that people ask, “so…what do you support?”
Favorite Camp Tradition: S’mores
Female Role Model: My mom. She’s either got superpowers or has 48 hours in the day. Otherwise, how can she get everything done?
Hobbies: Rock Climbing
Superpower I Wish I had: Teleportation

We are grateful for all of the women that dedicate their time and talent to ESF Camps everyday, continuously living the MAX JOY life! Follow us on social media to hear more about the MAX JOY life!